In 2021 I pursued a coveted SEO Specialist position on Lily Ray’s SEO team at Amsive Digital in New York City. Upon receiving the role, I was placed on several accounts whose combined annual revenue exceeded $26 billion. Working closely with talented SEOs too numerous to mention, I gained hands-on knowledge and experience from the best with emphasis on expertise, authority, trustworthiness (E-A-T) content best practices. Among the accounts I worked on were Nordstrom where I provided category optimizations and reviewed complex technical challenges related to pagination. I led the content ideation strategy for Greatist (a Red Ventures property). I performed research on developing Google trends including the change to page titles on SERP and the impact of clickthrough rate (CTR) after the addition of infinite scroll and contributing to research on performance on Google Discover. During this first time I first used Supermetrics and Content King.

Accounts: CareFirst Health Insurance, Healthy Paws Pet Insurance, Leaf Group (Livestrong), Nordstrom (Nordstrom & Nordstrom Rack), Red Ventures (Greatist, Healthline, & Medical News Today), & The Recovery Village.

Biggest Challenge: Pivoting from different accounts in different verticals in a fast paced agency.

Biggest Accomplishment: As a member of the team working on Livestrong I received the 2021 US Search Award for Best Use of Search – Health.