In 2019 I went to work for 24 DATA first as an SEO Content Writer and later as an SEO Specialist. It was in this role that I transitioned from writing content using provided briefs to performing keyword research, creating content briefs, performing technical SEO, and outreach to earn backlinks. I defined the strategy for several subsidiaries of Community Loans of America in the payday loan industry for both their websites and Google Business Profiles. This was particularly difficult due to the nature of the service (high interest loans, sometimes described as “predatory”), which was difficult to rank, the use of fake author bios, and the client’s previous participation in “black hat” link building techniques. During this time, I was introduced to Google Search Console, Google Data Studio, and several SEO tool mainstays including Semrush, Screaming Frog SEO Spyder, ahrefs, and Bright Local. As the sites were built in Laravel I had to manually generate JSON-LD structured data (schema). I would generate weekly reporting on up to seven accounts and would present in client facing meetings. My accounts dominated the local search engine results pages (SERP) in content and on Google Maps along with capturing rich results such as featured snippets and people also asked (PAA). I learned project management software and developed the weekly SEO content flow process coordinating between SEO, content, development, and project management teams.

Accounts: Community Loans of America (Fast Payday Loans, New Mexico Title Loans, Tennessee Title Loans, Utah Title Loans, and Wisconsin Auto Title Loans) and Nextwave Funding.

Biggest Challenge: Coding JSON-LD structured data by hand to manually inject on Laravel.

Biggest Accomplishment: Ranking at the top in organic SERP and local pack for predatory lending terms.