In late 2020 I was recruited by Polaris as the lone US-based SEO Specialist. I worked on multiple accounts including off-road vehicles, on-road vehicles, marine, and the Polaris website itself. As their portfolio of sites were built on EPiServer it proved a difficult technical task requiring complex mapping to unique database properties. I developed and implemented advanced schema on vehicle pages, and manually created multiple hreflang sitemaps. It was in this role that I first used Searchmetrics.

Accounts: Off-road vehicles (Polaris RZR, Polaris Ranger, Polaris Snowmobiles, Timbersled), on-road vehicles (Indian Motorcycle and Polaris Slingshot), marine (Bennington, Godfrey, and Hurricane) and the Polaris website itself

Biggest Challenge: Adapting EpiServer database properties to associate with their corresponding JSON-LD structured data values.

Biggest Accomplishment: Contributing value to an enterprise level publicly traded corporation.