Also, in 2021 I began a consultancy with Weiss Ratings – a company with five decades of experience undergoing a digital modernization. I was responsible for ensuring the SEO viability of the consolidation of both their websites by migrating into Due to careful planning and execution in terms of URL mapping and redirect implementation the combined saw traffic equal to the combined traffic of the previous sites, followed by consistent increases. As the site was built in Orchard several technical SEO challenges included the lack of an automated sitemap and robots.txt, lack of canonical tags, and lack of schema. A combination of on page improvements such as improving author pages and improving schema I improved their E-A-T and curated several knowledge panels for both the brand and their authors. During this time, I first used the paid version of GTmetrix.

Biggest Challenge: Working in Orchard to create XML sitemaps and inject advanced JSON-LD structured data.

Biggest Accomplishment: Implementing E-A-T and YMYL best practices to capture knowledge panels related to cryptocurrency.